Qualcomm has amplified its commitment to India’s evolving automotive ecosystem by hosting its flagship event, Snapdragon for India: Auto Day. The showcase offered a deep dive into Qualcomm’s cutting-edge Snapdragon Digital Chassis platforms and highlighted the company’s key role in driving smarter, safer, and more connected mobility solutions.

Key Highlights from Snapdragon for India: Auto Day

Chief Guest: Shri Nitin Gadkari, Minister for Road Transport and Highways

Snapdragon Digital Chassis solutions showcased

Over 350 million global deployments

Strategic collaborations with Indian OEMs like Maruti Suzuki, Mahindra, Hero MotoCorp

Strong local R&D presence in Hyderabad, Bengaluru, Chennai, and Gurugram

The Snapdragon Digital Chassis: Redefining Connected Mobility

At the core of Qualcomm’s exhibition was its Snapdragon Digital Chassis—a comprehensive suite of connected car technologies including:

Snapdragon Cockpit: Advanced infotainment and in-cabin experiences

Snapdragon Ride: Autonomous driving capabilities

Auto Connectivity: Seamless vehicle-to-everything (V2X) communication

Car-to-Cloud Services: Real-time data connectivity and updates

These platforms have already been integrated into over 350 million vehicles worldwide and are powering almost every major automaker in India.

Strategic Collaborations with Indian OEMs

Qualcomm showcased key partnerships with leading automotive manufacturers:

Maruti Suzuki: Working together on connected car technologies for mainstream adoption.

Mahindra: Integrating Snapdragon Cockpit and Auto Connectivity for digital-first cabin experiences.

Hero MotoCorp, Ultraviolette, Royal Enfield, and Pricol: Collaborating to enhance telematics, digital clusters, and real-time connectivity in two-wheelers.

Innovation Meets Creativity: FYI RAiDiO and Melodic Drive

Adding a creative twist to the event, tech entrepreneur and artist will.i.am unveiled FYI RAiDiO and Melodic Drive, AI-powered features that translate driver behavior into immersive musical experiences. Demonstrated within Mahindra’s electric vehicle lineup, these features integrate seamlessly with Snapdragon-powered systems.

First Indian Demonstration of Snapdragon Ride

A milestone moment of the event was the debut of Snapdragon Ride in India. This ADAS and autonomous driving solution was presented in collaboration with top-tier suppliers, including Bosch, Tata Elxsi, ZF, Visteon, and more. These innovations aim to enhance safety, driver comfort, and connectivity across diverse Indian road conditions.

Industry Leaders Voice Support

Executives from major automotive and tech firms expressed strong support for Qualcomm’s role:

Hisashi Takeuchi, MD & CEO, Maruti Suzuki: Emphasized the goal of delivering affordable telematics and infotainment.

Niraj Rajmohan, CTO, Ultraviolette: Highlighted Qualcomm’s impact on cutting-edge connectivity in EVs.

Kishor Patil, CEO, KPIT Technologies: Pointed out the cost and time-to-market advantages enabled by Qualcomm platforms.

Conclusion:

With its deep R&D footprint and growing network of strategic alliances, Qualcomm is poised to help India emerge as a global hub for connected mobility. Its “Make from India, For India, and For the World” approach reinforces the nation’s aspirations to lead in automotive technology and innovation.

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