WhatsApp Business is set to introduce a significant upgrade, allowing users to flaunt verified badges on their channels, bolstering credibility and authenticity within the platform. This new feature aims to empower businesses, offering a distinctive mark of authentication while leveraging Meta Verified’s subscription services.
Key Points:
Verification Upgrade: WhatsApp Business channels are set to include verified badges, signaling authenticity and trustworthiness.
Interface Update: A new screen, spotted in the latest WhatsApp Beta for Android update, allows businesses to add verified badges to their channels.
Meta Verified Subscription: Subscription to Meta Verified is required to display the blue verified badge on WhatsApp Business channels.
Features:
Verified Badges: Integration of verified badges on WhatsApp Business channels offers an authenticity mark.
Synchronized Details: Verified badges ensure channel name and profile picture alignment with verified business specifics.
Subscription Mandate: Businesses must subscribe to Meta Verified for displaying the verified badge on their channels.
Pricing Speculations:
Indian Pricing: Meta Verified subscription for Instagram and Facebook on Android and iOS is currently priced at Rs 699 monthly.
WhatsApp Business Pricing: Speculations regarding the pricing structure for WhatsApp Business channels to access Meta Verified services are pending clarification.
WhatsApp’s endeavor to introduce verified badges through Meta Verified underscores its commitment to enhancing credibility and trust for businesses on the platform. The impending availability of verified badges is poised to transform the perception of business authenticity within WhatsApp channels.
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