Samsung takes a leap into experiential retail with the launch of Samsung BKC, a sprawling 8,000 sq ft store located in the Jio World Plaze mall in Mumbai. The store aims to redefine the retail experience by offering an array of Samsung products, from smartphones to televisions, refrigerators, washing machines, and more.
Key Points:
Samsung BKC Debut: Samsung unveils its new brick-and-mortar store, Samsung BKC, situated in the Jio World Plaza mall in Mumbai, covering 8,000 sq ft.
Comprehensive Product Range: The store offers a diverse range of Samsung products, spanning smartphones, televisions, refrigerators, washing machines, and more.
AI Experiences: Samsung BKC showcases the latest AI experiences, encompassing ‘AI for All’ for consumer electronics and ‘Galaxy AI’ for mobile devices.
Online Purchase and Quick Pickup: Customers can buy online from the Samsung India website and pick up their purchases from Samsung BKC within two hours, providing a seamless shopping experience.
Immersive Zones:
Hobby Room: Featuring mobile gaming on an 85-inch 8K QLED TV and Samsung’s professional gaming monitors and laptops.
Home Office: Showcasing big screens, smart monitors, and Galaxy Buds for an ideal work-from-home setup.
Home Atelier: Demonstrating how Samsung technology can transform homes into art galleries or yoga studios.
Additional Zones:
Home Café: Offering bespoke refrigerators and vacuum cleaners.
Private Cinema, Mobile Zone, and Intelligent Closet: Showcasing a diverse range of Samsung products and experiences.
Galaxy S24 Series Premiere: Customers can experience and pre-book the newly launched Galaxy S24 series at Samsung BKC, starting January 23.
AI-Enabled Personalization: Samsung BKC introduces a first-of-its-kind AI-enabled personalization for the latest Galaxy S24 series.
Leadership Perspective: JB Park, President & CEO, of Samsung Southwest Asia, highlights the store’s focus on meeting the preferences of Gen Z and millennials, offering premium products and unique experiences.
Features:
Technological Integration: Samsung BKC seamlessly integrates advanced technology into various lifestyle segments.
Eco-Friendly Initiatives: The store reflects Samsung’s commitment to sustainability with AI-powered products and services.
Efficient Online Shopping: Online purchases from the Samsung India website with quick in-store pickup enhance customer convenience.
Conclusion:
Samsung BKC emerges as a technological oasis, providing customers with an immersive experience that goes beyond traditional retail. From cutting-edge AI experiences to innovative zones and a diverse product range, Samsung BKC sets a new standard for retail excellence. As customers step into this visionary space, they encounter not just products but a journey through technology, lifestyle, and innovation. The store marks a significant step in Samsung’s commitment to delivering premium experiences and creating a lasting impact on the way consumers interact with technology.
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The post Samsung BKC: Unveiling a Technological Wonderland – Home Cafés, Hobby Rooms, and Exclusive Galaxy S24 Series Premiere appeared first on Before You Take.