Airtel has taken a significant step in enhancing mobile security by launching an innovative AI-driven solution aimed at automatically detecting and filtering out spam calls and messages for all its users in India. This groundbreaking service is not only free but also requires no app download or user activation, making it accessible to every Airtel subscriber by default.
Key Points
Automatic Detection: The new AI technology automatically identifies spam calls and messages without any need for user intervention.
Two-Layer Security: Every call and message undergoes dual scanning for enhanced security, ensuring a thorough vetting process.
Real-Time Analysis: The system analyzes call and SMS behavior in real-time, detecting patterns indicative of spam.
Daily Processing Capacity: Capable of checking 1.5 billion messages and 2.5 billion calls daily, it operates continuously to maintain user safety.
User Alerts: Users are alerted to suspicious communications, providing a heads-up before interacting with potential spam.
How It Works
Airtel’s AI system employs sophisticated algorithms to analyze every call and SMS in real-time. It examines various parameters, such as the frequency of calls, call duration, and the behavior of senders or callers, to determine whether a communication could be spam.
Two-Layer Security: The technology features a two-layer security approach:
Network Layer: This layer scans calls and messages at the network level before they reach the user’s device.
IT Systems Layer: A second scan at the IT systems layer further scrutinizes communications for any suspicious activity.
Massive Processing Power: With the capability to process around 1 trillion records daily, Airtel’s AI system effectively detects and blocks approximately 100 million spam calls and 3 million spam messages each day.
Real-Time Flagging: If a call or message is suspected to be spam, it is flagged as “Suspected SPAM,” alerting users to potential threats. This includes immediate warnings against clicking any suspicious links embedded in messages.
Blacklisted URLs: Airtel maintains a dedicated database of known dangerous links, cross-referencing incoming messages against this list to protect users from potential fraud.
Anomaly Detection: The technology can also identify unusual activities, such as frequent changes in device IMEI numbers, which are often used by scammers to evade detection.
The Spam Problem in India
Spam calls and messages have become a pressing issue for mobile users in India, causing annoyance and posing serious risks, including fraud and scams. With this new AI system, Airtel aims to tackle these challenges head-on by proactively filtering out unwanted communications before they reach users’ phones.
According to Gopal Vittal, Airtel’s CEO, this technology is part of a broader initiative to safeguard customers from the relentless barrage of spam. He emphasized that protecting users from unsolicited communication is a top priority for the company
Pricing and Availability
The AI spam detection service is entirely free for all Airtel customers. Users do not need to download any apps or submit requests for activation; the system operates seamlessly in the background, providing peace of mind by blocking spam calls and messages automatically.
Conclusion
Airtel’s launch of this advanced AI technology represents a significant advancement in mobile security, aimed at creating a safer communication environment for its users. By automatically detecting and filtering spam calls and messages, Airtel not only enhances user experience but also stands at the forefront of efforts to combat mobile fraud in India. As spam communications continue to rise, this proactive approach could prove invaluable for millions of Airtel subscribers seeking to protect themselves from unwanted and potentially harmful interactions.
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