Mivi, a leading homegrown audio brand, has officially launched the Mivi AI Buds in India, expanding its true wireless stereo (TWS) portfolio. Engineered and manufactured entirely in India, these AI-integrated earbuds introduce a screen-free, conversational audio experience designed to cater to regional language users, tech enthusiasts, and those seeking smart assistance through wearables.

Smart AI Assistant with Human Touch

The standout feature of the Mivi AI Buds is its built-in Mivi AI Assistant, which is tailored to behave more like a human companion than a robotic helper. The assistant adapts to each user over time, learning preferences and offering more meaningful interactions.

Key Highlights:

Conversational AI with real-time learning

Supports 8 Indian languages: Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati

Wake word activation: “Hi Mivi”

Trained on diverse Indian accents for accurate understanding

Specialized AI Avatars for Everyday Tasks

Mivi AI is equipped with expert avatars, each designed to address specific user needs:

Guru Avatar: Explains academic and general knowledge topics

Interviewer Avatar: Prepares users for job interviews with practice and feedback

Chef Avatar: Offers step-by-step recipes and cooking tips

Wellness Coach Avatar: Listens empathetically and provides motivational support

News Reporter Avatar: Delivers curated news updates across categories

These avatars enhance productivity, learning, wellness, and entertainment without needing a screen.

Rich Voice and App Integration

The Mivi AI Buds work seamlessly with the Mivi AI App (available on Android, iOS support coming soon). The app enables:

One-tap pairing

AI avatar management

Personalized sound settings

Battery and firmware control

With support for Bluetooth v5.4, users enjoy low-latency, stable connections and intuitive touch controls.

Premium Audio and Immersive Experience

The earbuds are crafted with a metallic hourglass-inspired unibody design for a premium yet ergonomic feel. Designed for extended wear, they combine style with substance.

Audio Performance Features:

3D Soundstage for immersive surround sound

LDAC and Hi-Res Audio certification for audiophile-grade clarity

Spatial Audio support

Advanced Noise Control

To deliver uninterrupted audio, the Mivi AI Buds offer:

Up to 35dB Active Noise Cancellation (ANC)

Quad Mic ENC for crystal-clear call quality

Environmental Noise Cancellation to reduce background distractions

Long-Lasting Battery and Fast Charging

With a total playback time of up to 40 hours, the Mivi AI Buds ensure uninterrupted use throughout the day. Thanks to USB Type-C fast charging, users get several hours of usage with just a 10-minute charge.

Technical Specifications

AI Integration: Mivi AI with avatars (Android support only)

Audio Technology: LDAC, Hi-Res Audio, Spatial Audio, 3D Soundstage

Noise Cancellation: 35dB ANC, Quad Mic ENC

Battery: Up to 40 hours (with charging case)

Charging Port: USB Type-C

Design: Metallic hourglass shape

Bluetooth Version: v5.4

App Support: Mivi AI App (Android available, iOS coming soon)

Pricing and Availability

The Mivi AI Buds are priced at Rs. 6,999 and come in four colors—Gold, Black, Silver, and Bronze. The earbuds are available for pre-booking on Mivi’s official website and will be exclusively available on Flipkart starting July 4, 2025. They include a 1-year warranty.

Conclusion

With the launch of the Mivi AI Buds, the brand continues its mission to merge technology and accessibility. The inclusion of AI-powered features, multilingual support, immersive sound, and intuitive control makes these earbuds a compelling choice for Indian consumers looking for a smarter, more connected audio experience.

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