Apple is gearing up to unveil its much-anticipated iPhone 17 lineup, and the latest leaks have provided a clearer picture of what to expect. Among the key highlights is the rumored introduction of a new model—the iPhone 17 Air—alongside the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Here’s everything we know so far about the launch timeline, model specifications, and expected upgrades.

Key Points:

Apple is expected to launch the iPhone 17 series in September 2025.

A new model, the iPhone 17 Air, is expected to debut.

Leaked dates suggest an Apple keynote event on September 9.

Pre-orders may begin on September 12, with retail sales from September 19.

The iPhone 17 and 17 Air will likely feature the A19 chip, while the Pro models may ship with the A19 Pro.

Display sizes range from 6.3 to 6.9 inches.

Minor price hikes are expected for all models except the base iPhone 17.

Launch Date and Sales Timeline

According to German publication iPhone-ticker.de, Apple is expected to hold its annual iPhone launch event on September 9, 2025. This date aligns closely with historical Apple launch patterns and echoes earlier reports from reputable sources such as Bloomberg’s Mark Gurman, who projected a second-week September announcement.

If accurate, pre-orders for the iPhone 17 series will open on Friday, September 12, and official sales and shipments could commence from September 19. These dates are in line with Apple’s typical post-keynote rollout strategy.

Expected Models and Features

The iPhone 17 series will likely include four models:

iPhone 17

iPhone 17 Air (new addition)

iPhone 17 Pro

iPhone 17 Pro Max

The iPhone 17 and 17 Air are expected to come equipped with the new A19 chip, while the Pro and Pro Max will be powered by the more advanced A19 Pro chip, offering improved performance and efficiency.

Display Sizes and Build Quality

Rumors suggest the following screen sizes:

iPhone 17 / iPhone 17 Pro: 6.3-inch display

iPhone 17 Air: 6.5-inch display

iPhone 17 Pro Max: 6.9-inch display

In terms of materials:

The iPhone 17, 17 Air, and 17 Pro may feature an aluminum frame.

The iPhone 17 Pro Max is expected to retain the premium titanium frame from previous Pro Max models.

Pricing Expectations

Apple is expected to increase the price of all models—except for the base iPhone 17—by around $50 (approx. Rs. 4,000). This modest price hike reflects the ongoing global component cost increases and premium features added to the lineup.

What Else to Expect

In addition to the iPhone 17 series, Apple is also likely to announce:

Third-generation AirPods Pro

New Apple Watch models

These announcements will likely take place during the same keynote event, making it one of Apple’s most significant product unveilings of the year.

Conclusion

As anticipation builds for the iPhone 17 series, leaks and rumors are painting a clearer picture of what’s to come. With the introduction of the new iPhone 17 Air, chipset upgrades, larger displays, and enhanced build materials, Apple appears to be refining its lineup to cater to a broader audience. While the official confirmation is still pending, all signs point to a September 9 launch, followed by a staggered sales rollout. Stay tuned for more updates as we get closer to Apple’s big reveal.

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