Apple has officially confirmed its much-anticipated special launch event for September 9, 2025. The event teaser carries the tagline “Awe Dropping” and features a glowing Apple logo, hinting at major product unveilings. This year’s keynote is expected to bring the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and possibly updates to the HomePod mini and Apple TV 4K.

iPhone 17 Series: The Star of the Show

The biggest highlight will undoubtedly be the new iPhone 17 lineup. Apple is expected to make some bold design and product strategy changes this year.

Reports suggest that Apple will discontinue the iPhone 17 Plus model, streamlining the series to include:

iPhone 17 Air – a new lightweight variant with a 6.6-inch display, a single rear camera, and a sleek design, targeted at users who prefer a more affordable and minimalist iPhone.

iPhone 17 – the standard flagship model.

iPhone 17 Pro and iPhone 17 Pro Max – featuring premium materials, advanced cameras, and top-end performance.

The Pro models are rumored to introduce a redesigned bar-shaped rear camera module, more durable aluminum frames, and significant durability improvements. For performance, the entire lineup should run on A19 and A19 Pro chips, ensuring faster speeds and better energy efficiency.

For the first time ever, ProMotion 120Hz displays are expected across all iPhone 17 models, not just the Pro versions. This would deliver smoother animations, gaming, and overall user experience, marking one of the most exciting updates for the standard iPhone variant.

Apple Watch 2025 Lineup

The event will also update Apple’s popular smartwatch range. Apple is tipped to launch three new models at once:

Apple Watch Series 11 – with enhanced health and fitness tracking features.

Apple Watch Ultra 3 – designed for extreme sports and outdoor enthusiasts, with even more rugged durability.

Apple Watch SE 3 – an upgraded budget-friendly option, making the smartwatch more accessible to first-time buyers.

This marks the first time Apple is refreshing all three Apple Watch models simultaneously, signaling a major push in its wearable strategy.

AirPods Pro 3 and More Accessories

Alongside the iPhone and Apple Watch, Apple is expected to debut the AirPods Pro 3. These next-generation earbuds could bring:

A refreshed design.

Faster and more efficient chipset.

Enhanced noise cancellation.

Smarter software features tailored for iOS 19.

Other possible product updates include a new HomePod mini and the next-gen Apple TV 4K, both of which could bring tighter integration with Apple’s ecosystem.

How to Watch the Apple Event Live

The Apple Special Event will begin at 10 AM PT (10:30 PM IST) on September 9, 2025. The keynote will be held at the iconic Steve Jobs Theater at Apple Park in Cupertino and will also be live-streamed worldwide on Apple’s official website, Apple TV app, and YouTube channel.

Conclusion

Apple’s September events always generate global excitement, and the iPhone 17 launch looks set to be one of the most significant in years. With a fresh iPhone lineup, redesigned Apple Watch models, and new AirPods Pro 3, this event could redefine Apple’s product strategy for 2025 and beyond.

Tech enthusiasts, iPhone fans, and Apple loyalists will want to tune in as the company reveals its next generation of devices.

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The post Apple September 9 Event Confirmed: iPhone 17 Lineup, Apple Watch 11, Ultra 3, and AirPods Pro 3 Expected to Launch appeared first on Before You Take.