Apple is reportedly working on a major shift in its hardware strategy — an affordable Mac designed to compete directly with Chromebooks and entry-level Windows laptops. This move could make Apple’s macOS ecosystem more accessible to students, small businesses, and everyday consumers for the first time.

Key Points

Apple planning a new budget-friendly Mac laptop aimed at students and general users.

Expected launch: First half of 2026.

Uses an iPhone processor instead of Apple’s M-series chip.

Project codename: J700.

Estimated price: $600–$800, making it Apple’s most affordable Mac ever.

Competes with Chromebooks and budget Windows laptops.

Marks a major shift from Apple’s premium-only strategy.

Target Audience and Launch Timeline

The new device, codenamed J700, targets users who need a lightweight, reliable laptop for basic computing — such as browsing the web, creating documents, attending virtual classes, and light media editing. It also appeals to iPad users who prefer a more traditional laptop design with a built-in keyboard.

Apple has reportedly begun early testing and pilot production with overseas suppliers. The product is expected to be unveiled in early to mid-2026, signaling a bold move into a market long dominated by Chromebooks and Windows PCs.

Design, Components, and Pricing Strategy

To keep costs down, Apple will use less advanced hardware components than those found in the MacBook Air lineup. The laptop will reportedly feature a smaller LCD screen compared to the 13.6-inch MacBook Air and will be powered by an iPhone-grade processor, not a Mac-specific M-series chip.

Interestingly, early benchmarks reportedly show that the iPhone processor outperforms the M1 chip, giving this affordable Mac a solid performance edge despite its lower cost.

Pricing is expected to fall in the $600–$800 range, which strategically positions it between Chromebooks ($300–$600) and Apple’s current entry-level MacBook Air ($999, or $899 for education buyers).

Market Context and Ecosystem Advantage

Apple’s decision to enter the low-cost laptop market comes at a time when Chromebooks dominate the education sector, particularly in the U.S. With Windows 11 adoption still uneven and many older PCs nearing end-of-life, Apple sees an opportunity to attract users seeking a modern, secure, and long-lasting device.

Previously, Apple tested lower pricing with the M1 MacBook Air (available under $700 at retailers like Walmart), but this new model represents a purpose-built budget Mac designed specifically for affordability.

For education users, Apple’s entry-level iPad with Magic Keyboard Folio already costs around $600. However, the upcoming Mac is expected to offer longer battery life, a built-in keyboard, and full macOS capabilities, making it a stronger option for students, teachers, and budget-conscious professionals.

Market Position and Upcoming Roadmap

As of Q3 2025, Apple holds roughly 9% of the global PC market, placing it fourth behind Lenovo, HP, and Dell (according to IDC data). However, the Mac remains one of Apple’s fastest-growing hardware divisions, generating $8.73 billion in revenue last quarter — a 13% year-over-year increase.

Apple’s reported Mac roadmap for 2026 includes:

M5 MacBook Air (early 2026)

M5 Pro & M5 Max MacBook Pro models

M5 and M5 Pro Mac mini

M5 Max and M5 Ultra Mac Studio updates

M6 MacBook Pro with OLED touchscreen (late 2026 or early 2027)

Two new external Mac displays

This suggests Apple is preparing a multi-tiered strategy, offering both premium and affordable Macs to expand its user base.

Outlook and Conclusion

If Apple launches its first low-cost Mac as planned, it could redefine the entry-level laptop landscape. The device would open the door for millions of students and small businesses to join the Apple ecosystem — benefiting from seamless integration with iCloud, iPhone, and iPad services.

This would not only challenge Chromebooks and budget Windows PCs but also solidify Apple’s presence across all computing price points. In essence, 2026 could mark the year Apple transitions from a premium-only brand to a mainstream computing powerhouse.

Source @ bloomberg

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