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US chipmaker Qualcomm<\/strong><\/a> is venturing into the luxury automotive market, providing chips to power in-car infotainment systems for renowned brands such as BMW<\/strong><\/a> and Mercedes-Benz<\/strong><\/a>. This strategic move by Qualcomm<\/strong><\/a> comes at a time when the smartphone chipset market faces challenges and a shift in demand, prompting the company to explore new opportunities for growth.<\/p>\n \u00a0<\/p>\n Qualcomm\u2019s presence in the automotive industry has been gaining momentum, with a notable 13% increase in automotive revenue during its latest quarter. The company\u2019s commitment extends beyond infotainment systems to encompass advanced driver assistance systems and other automotive technologies.<\/p>\n \u00a0<\/p>\n For BMW<\/strong><\/a>, Qualcomm<\/strong><\/a> will supply chips designed to enhance voice command capabilities within the vehicle. Additionally, Qualcomm is set to collaborate with Mercedes-Benz to develop chips for the upcoming iteration of the E-Class models, slated for a US release in 2024.<\/p>\n \u00a0<\/p>\n This expansion into the automotive sector holds significant promise, with Qualcomm anticipating revenues of $4 billion from the automotive industry by 2026. CEO Cristiano Amon<\/strong><\/a> envisions Qualcomm\u2019s<\/strong><\/a> automotive revenue reaching $9 billion by the end of the decade.<\/p>\n \u00a0<\/p>\n In 2022, Qualcomm unveiled a robust automotive \u201cpipeline\u201d valued at $30 billion. This includes Qualcomm\u2019s Snapdragon Digital Chassis product, which has gained traction among car manufacturers and suppliers for its role in assisted and autonomous driving technologies, as well as in-car infotainment and cloud connectivity solutions.<\/p>\n \u00a0<\/p>\n Amon underscores Qualcomm\u2019s dedication to identifying new avenues for growth, with a strong focus on the burgeoning automotive sector.<\/p>\n \u00a0<\/p>\n Qualcomm has also expressed interest in the upcoming IPO of UK-based Arm Holdings Ltd, which is currently owned by SoftBank<\/strong><\/a>. While Qualcomm may not directly participate in the IPO, the company recognizes the significance of maintaining Arm\u2019s independence within the tech ecosystem.<\/p>\n The post Qualcomm Expanding Automotive Presence: Supplying BMW and Mercedes with Advanced In-Car Chips<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 US chipmaker Qualcomm is venturing into the luxury automotive market, providing chips to power in-car infotainment systems for renowned brands such as BMW and Mercedes-Benz. This strategic move by Qualcomm comes at a time when the smartphone chipset market faces challenges and Continue reading Qualcomm Expanding Automotive Presence: Supplying BMW and Mercedes with Advanced In-Car Chips<\/span>Driving Innovation in Infotainment<\/h2>\n
Empowering BMW and Mercedes<\/h2>\n
Promise of Growth<\/h2>\n
Robust Automotive Pipeline<\/h2>\n
A Vision for the Future<\/h2>\n
Supporting Arm\u2019s Independence<\/h2>\n