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In a resounding testament to the dynamic pulse of India\u2019s smartphone market, the final quarter of 2023 witnessed a remarkable 25% year-on-year surge in smartphone shipments, according to a comprehensive report by Counterpoint<\/strong><\/a>. This surge brought the total shipments to 152 million units, signaling a vibrant, albeit challenging, landscape.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Q4 2023 Surge:<\/strong> Indian smartphone shipments experienced a remarkable 25% YoY growth in Q4 2023, totaling 152 million units.<\/p>\n \u00a0<\/p>\n Xiaomi\u2019s Resurgence:<\/strong> Xiaomi<\/strong><\/a> captured an impressive 18% market share, reclaiming the top spot for the first time since Q3 2022, driven by its entry into the affordable 5G segment.<\/p>\n \u00a0<\/p>\n Market Dynamics:<\/strong> Vivo<\/strong><\/a> maintained the second position, while Samsung<\/strong><\/a> slipped to third after four consecutive quarters of leadership. Realme<\/strong><\/a> and Oppo<\/strong><\/a> secured the fourth and fifth spots, respectively.<\/p>\n \u00a0<\/p>\n 5G Adoption:<\/strong> 5G smartphones contributed significantly, constituting 61% of total shipments. The INR 10,000 \u2013 INR 15,000 price band saw 24% of total 5G shipments.<\/p>\n \u00a0<\/p>\n Premium Segment Growth:<\/strong> The premium segment (INR 45,000 and above) experienced a robust 51% growth, with Apple<\/strong><\/a> leading the segment with a 17% market share.<\/p>\n \u00a0<\/p>\n Realme\u2019s Remarkable Growth:<\/strong> Realme emerged as the fastest-growing brand, achieving a remarkable 69% YoY growth.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Challenges in 2023:<\/strong> The overall smartphone shipments landscape in 2023 remained flat at 152 million units due to challenges arising from macroeconomic turbulence, resulting in low demand and inventory build-up in the first half.<\/p>\n \u00a0<\/p>\n Recovery in H2 2023:<\/strong> Recovery gained momentum in the second half, supported by 5G upgrades and stronger-than-expected festive sales.<\/p>\n \u00a0<\/p>\n Samsung\u2019s Calendar-Year Triumph:<\/strong> Samsung secured the top position for the entire year, marking its first calendar-year leadership since 2017. The success was attributed to strong performances in the first three quarters and notable product launches.<\/p>\n \u00a0<\/p>\n Apple\u2019s Financial Milestone:<\/strong> Although not in the top five shipments, Apple surpassed the ten million revenue mark for the first time in a calendar year, highlighting sustained growth and financial strength.<\/p>\n \u00a0<\/p>\n The smartphone landscape in India witnessed a surge and transformation in Q4 2023, with Xiaomi reclaiming the top spot and reshaping market dynamics. The remarkable growth in 5G adoption, realme\u2019s ascension, and the resilience of premium segments underline the industry\u2019s adaptability to changing consumer preferences. As challenges in the wider economic landscape were navigated, the recovery in the second half and Samsung\u2019s calendar-year triumph showcased the resilience of the market. With Apple\u2019s financial milestone, the industry exhibits a blend of dynamism, innovation, and sustained growth, setting the stage for continued evolution in India\u2019s smartphone saga.<\/p>\n \u00a0<\/p>\n Via @<\/strong> counterpointresearch<\/strong><\/a><\/p>\n \u00a0<\/p>\n Follow Before You Take<\/span><\/a> on <\/span>Facebook<\/span><\/a> | <\/span>Twitter<\/span><\/a> | <\/span>WhatsApp Channel<\/span><\/a> | <\/span>Instagram<\/span><\/a> | <\/span>Telegram<\/span><\/a> | <\/span>Threads<\/span><\/a>, For the <\/span>Latest Technology News & Updates<\/span><\/a><\/p>\n The post Smartphone Soars: India Witnesses 25% YoY Growth in Q4 2023 Shipments, as Xiaomi Secures the Pinnacle, States Counterpoint<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 In a resounding testament to the dynamic pulse of India\u2019s smartphone market, the final quarter of 2023 witnessed a remarkable 25% year-on-year surge in smartphone shipments, according to a comprehensive report by Counterpoint. This surge brought the total shipments to 152 million Continue reading Smartphone Soars: India Witnesses 25% YoY Growth in Q4 2023 Shipments, as Xiaomi Secures the Pinnacle, States Counterpoint<\/span>Key Points:<\/strong><\/h2>\n
Market Highlights:<\/strong><\/h2>\n
Conclusion:<\/strong><\/h2>\n