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The Indian smartphone market<\/strong><\/a> witnessed a significant milestone in 2024, with wholesale revenue growing 9% year-over-year (YoY) to reach an all-time high, according to Counterpoint Research<\/strong><\/a>. Despite just a 1% YoY increase in smartphone shipments, reaching 153 million units, the market\u2019s value surged due to a shift towards premium devices and strong consumer demand for high-end models.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n The Indian smartphone market\u2019s wholesale revenue increased by 9% YoY in 2024.<\/p>\n \u00a0<\/p>\n Apple led in terms of market value for the second consecutive year.<\/p>\n \u00a0<\/p>\n vivo became the top brand in volume share for the first time.<\/p>\n \u00a0<\/p>\n 75% of smartphones shipped in 2024 were 5G-enabled.<\/p>\n \u00a0<\/p>\n The iPhone 15 was the most shipped smartphone in Q4 2024.<\/p>\n \u00a0<\/p>\n According to Counterpoint\u2019s Monthly India Smartphone Tracker<\/strong><\/a>, the Indian market started strong in early 2024, aided by stable inventory levels and a positive outlook. However, macroeconomic challenges and reduced consumer spending affected growth in the latter half of the year. Despite this, demand for premium devices, priced above \u20b930,000, saw double-digit growth, significantly boosting revenue.<\/p>\n \u00a0<\/p>\n Senior Research Analyst Shilpi Jain<\/strong><\/a> noted that the market is maturing, with smartphone replacement cycles getting longer as mid-range and budget phones continue to improve. She highlighted that accessibility through trade-in offers and financing options has fueled the premiumization trend. However, the entry-level segment (under \u20b910,000) saw a sharp one-third decline due to inflationary pressures.<\/p>\n \u00a0<\/p>\n Looking ahead, the market is expected to grow at a single-digit rate in 2025, with revenue projected to reach new highs as premiumization continues to drive value growth.<\/p>\n \u00a0<\/p>\n vivo<\/strong><\/a> secured the top spot in volume share for the first time, registering a 16% YoY growth, bolstered by its offline expansion and support from its sub-brand iQOO<\/a>.<\/p>\n \u00a0<\/p>\n Xiaomi<\/strong><\/a> reclaimed the second position, witnessing a 6% YoY growth after two years of decline.<\/p>\n \u00a0<\/p>\n Samsung<\/strong><\/a> fell to third place due to a weaker presence in budget segments, though its premium models, particularly the Galaxy S series, performed well.<\/p>\n \u00a0<\/p>\n OPPO<\/strong><\/a> dropped to fourth, facing a 10% decline due to initial product and channel challenges. However, it rebounded in the latter half of the year with the success of its K and A series.<\/p>\n \u00a0<\/p>\n Apple<\/strong> had another record-breaking year, ranking in the top five for the first time in Q4 2024. The iPhone 15 was the highest-shipped smartphone in the last quarter, solidifying Apple\u2019s<\/a> dominance in the premium segment.<\/p>\n \u00a0<\/p>\n Despite the strong performance of premium brands, overall smartphone shipments declined by 4% YoY in Q4 2024, attributed to post-festive season slowdowns and inventory clearance efforts by OEMs. However, market value increased by 5%, driven by rising demand for high-end devices.<\/p>\n \u00a0<\/p>\n Fastest-growing brands:<\/strong> Nothing<\/a> recorded an astounding 577% YoY growth in 2024, driven by its popular 2a series and sub-brand CMF. Motorola<\/a> also saw an 82% YoY increase, doubling its shipments compared to 2022.<\/p>\n \u00a0<\/p>\n 5G adoption:<\/strong> 5G smartphone shipments reached 78% of the total market, thanks to affordable 5G chipsets entering the entry-level segment.<\/p>\n \u00a0<\/p>\n Chipset market share:<\/strong> MediaTek<\/a> led the chipset market with a record 52% share, followed by Qualcomm<\/strong><\/a> at 25%.<\/p>\n \u00a0<\/p>\n Feature phone dominance:<\/strong> itel led the feature phone market with a 32% share, driven by strong distribution in tier-2 and rural areas.<\/p>\n \u00a0<\/p>\n India\u2019s smartphone market is evolving, with a growing preference for premium devices driving record-breaking revenue. While shipment volumes remain stable, value growth continues due to increasing demand for high-end features and AI-powered smartphones. With brands focusing on premiumization and innovation, 2025 is poised to witness further shifts in consumer preferences and technological advancements in the industry.<\/p>\n \u00a0<\/p>\n Source @ counterpointresearch<\/a><\/strong><\/p>\n \u00a0<\/p>\n Follow Before You Take<\/span><\/a> on <\/span>Facebook<\/span><\/a> | <\/span>Twitter<\/span><\/a> | <\/span>WhatsApp Channel<\/span><\/a> | <\/span>Instagram<\/span><\/a> | <\/span>Telegram<\/span><\/a> | <\/span>Threads<\/span><\/a> | <\/span>LinkedIn<\/span><\/a>, For the <\/span>Latest Technology News & Updates<\/span><\/a> | <\/span>Latest Electric Vehicles News<\/a> | <\/span>Electronics News<\/a> | Mobiles News<\/a> | Software Updates<\/a><\/p>\n The post Indian Smartphone Market Sees 9% YoY Revenue Growth in 2024, vivo Leads in Volume, Apple Dominates in Value<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 The Indian smartphone market witnessed a significant milestone in 2024, with wholesale revenue growing 9% year-over-year (YoY) to reach an all-time high, according to Counterpoint Research. Despite just a 1% YoY increase in smartphone shipments, reaching 153 million units, the market\u2019s value Continue reading Indian Smartphone Market Sees 9% YoY Revenue Growth in 2024, vivo Leads in Volume, Apple Dominates in Value<\/span>Key Highlights of the Indian Smartphone Market in 2024<\/strong><\/h3>\n
Market Trends and Growth Factors<\/strong><\/h3>\n
Brand Performance and Competitive Landscape<\/strong><\/h3>\n
Additional Market Insights<\/strong><\/h2>\n
Conclusion<\/strong><\/h1>\n