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In a strategic shift that underscores India\u2019s growing importance in the global tech landscape, <\/span>CMF by Nothing<\/strong><\/a>\u2014the budget-focused sub-brand of UK-based tech firm <\/span>Nothing<\/strong><\/a>\u2014has officially moved its <\/span>global marketing operations to India<\/strong>. The announcement was made by <\/span>Nothing co-founder Akis Evangelidis<\/strong><\/a> in a LinkedIn post earlier this week. Alongside the announcement, the company has listed <\/span>eight new roles<\/strong> on its official careers page, signaling a fresh recruitment drive in the country.<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n CMF by Nothing relocates global marketing operations to India<\/strong><\/span><\/p>\n Eight new job roles opened in Gurgaon across product, PR, and social media<\/strong><\/span><\/p>\n India declared as the \u201cmost important market\u201d for the company<\/strong><\/span><\/p>\n CMF and Nothing products are assembled in Tamil Nadu under PLI scheme<\/strong><\/span><\/p>\n Move follows similar industry trend, with Apple ramping up Indian production<\/strong><\/span><\/p>\n \u00a0<\/p>\n Evangelidis cited <\/span>India as CMF\u2019s most important market<\/strong>, noting the company\u2019s rising traction in the region. With <\/span>affordable CMF-branded smartphones and audio accessories<\/strong> already performing well, the brand\u2019s pivot to India for global marketing comes as no surprise. India\u2019s large and digitally savvy population, combined with its cost-effective talent pool and favorable government schemes, makes it an ideal hub for global operations.<\/span><\/p>\n \u00a0<\/p>\n This shift also aligns with <\/span>India\u2019s broader rise as a global manufacturing and marketing base<\/strong> for major tech brands, as evidenced by Apple<\/a>, Samsung<\/a>, and now CMF by Nothing.<\/span><\/p>\n \u00a0<\/p>\n Nothing\u2019s official careers page now features <\/span>eight new openings<\/strong><\/a>, all based in <\/span>Gurgaon, covering both marketing and product roles:<\/span><\/p>\n \u00a0<\/p>\n Community Management Associate<\/span><\/p>\n Global Product Marketing Lead<\/span><\/p>\n Global Product Marketing Manager (Smartphones)<\/span><\/p>\n Global Product Marketing Manager (Smart Products)<\/span><\/p>\n Global Social Media Manager<\/span><\/p>\n Project Manager<\/span><\/p>\n Senior PR Manager<\/span><\/p>\n Social Media Content Producer<\/span><\/p>\n \u00a0<\/p>\n This hiring initiative not only boosts CMF\u2019s local presence but also creates <\/span>career opportunities for Indian professionals in key global roles.<\/span><\/p>\n \u00a0<\/p>\n Nothing and CMF\u2019s <\/span>products are already being assembled in Tamil Nadu<\/strong>, taking advantage of India\u2019s <\/span>Production Linked Incentive<\/a> (PLI) schemes<\/strong>, aimed at boosting domestic manufacturing. By localizing both production and now marketing, CMF aims to <\/span>streamline operations and cut costs, while remaining agile in one of the world\u2019s fastest-growing smartphone markets.<\/span><\/p>\n \u00a0<\/p>\n Nothing isn\u2019t alone in this strategic realignment. Earlier this year, <\/span>Apple ramped up iPhone production in India<\/strong>, reflecting a broader industry shift aimed at <\/span>diversifying operations beyond China<\/strong> due to geopolitical tensions and trade restrictions.<\/span><\/p>\n \u00a0<\/p>\n India is fast becoming not just a manufacturing base, but also a key <\/span>marketing, R&D, and design center<\/strong> for global consumer tech brands.<\/span><\/p>\n \u00a0<\/p>\n Nothing recently launched the <\/span>Nothing Phone 3<\/strong><\/a>, its most premium smartphone yet. With the launch scheduled in India and select markets on <\/span>July 15, the brand is poised to deepen its presence and sales footprint. The strategic realignment of CMF\u2019s global marketing to India is likely to fuel <\/span>faster decision-making, better localised content, and closer community engagement for its value-focused product range.<\/span><\/p>\n \u00a0<\/p>\n CMF by Nothing\u2019s decision to relocate its <\/span>global marketing headquarters to India is a strong endorsement of the country\u2019s growing tech prowess. With open roles in Gurgaon and ongoing product launches, the brand is clearly betting big on India not just as a consumer market but as a <\/span>global operations hub. As CMF scales its presence, India\u2019s role in shaping the future of affordable and innovative tech is becoming increasingly significant.<\/span><\/p>\n \u00a0<\/p>\n Latest Technology News | Updates<\/a> | Latest Electric Vehicle News | Updates<\/a> | Electronics News<\/a> | Mobile News | Updates<\/a> | Software Updates<\/a><\/p>\n \n Facebook<\/a> | Twitter<\/a> | WhatsApp Channel<\/a> | Instagram<\/a> | Telegram<\/a> | Threads<\/a> | LinkedIn<\/a> | YouTube<\/a><\/p>\n \u00a0<\/p>\n Stay informed, Stay Connected!<\/p>\n The post CMF by Nothing Sets Up Global Marketing HQ in India, Hiring Begins for Key Roles in Gurgaon<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 In a strategic shift that underscores India\u2019s growing importance in the global tech landscape, CMF by Nothing\u2014the budget-focused sub-brand of UK-based tech firm Nothing\u2014has officially moved its global marketing operations to India. The announcement was made by Nothing co-founder Akis Evangelidis in Continue reading CMF by Nothing Sets Up Global Marketing HQ in India, Hiring Begins for Key Roles in Gurgaon<\/span>Key Highlights<\/h1>\n
Strategic Move to Tap into India\u2019s Growing Tech Ecosystem<\/h2>\n
Job Openings Signal Local Talent Focus<\/h2>\n
Local Manufacturing for a Global Brand<\/h2>\n
Part of a Wider Industry Trend<\/h2>\n
What\u2019s Next for Nothing and CMF?<\/h2>\n
Conclusion<\/h1>\n
Follow Before You Take<\/a> on:\u00a0<\/span><\/h3>\n