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The Indian wearable device market<\/strong>, once a booming sector, has hit a slowdown. According to the latest <\/span>IDC India Monthly Wearable Device Tracker<\/strong><\/a>, shipments fell by <\/span>6.3% year-over-year (YoY)<\/strong> in the first half of 2025 (1H25), dropping to <\/span>51.6 million units<\/strong>. The second quarter (Q2) was particularly challenging, marking the <\/span>fifth consecutive quarterly decline<\/strong> with shipments down <\/span>9.4% YoY<\/strong> to 26.7 million units.<\/span><\/p>\n \u00a0<\/p>\n Despite declining shipment volumes, the <\/span>average selling price (ASP)<\/strong> of wearables grew modestly, reaching <\/span>$19.2 in Q2 and holding steady at <\/span>$18.7 for H1 2025. This signals a shift toward slightly higher-value products amid changing consumer demand.<\/span><\/p>\n \u00a0<\/p>\n The <\/span>smartwatch segment<\/strong> was the biggest drag on the market. Shipments plummeted by <\/span>28.4% YoY<\/strong> in Q2, reaching only <\/span>6.6 million units. This was the <\/span>sixth straight quarter of decline, reducing the smartwatch share of the overall wearables market from <\/span>31.5% to 24.9%.<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n @IDC<\/p>\n<\/div>\n \u00a0<\/p>\n \u00a0<\/p>\n Even <\/span>advanced smartwatch models<\/strong>\u2014which typically feature health sensors, GPS, and premium design\u2014faced heavy setbacks, with shipments down <\/span>39.5% YoY, cutting their market share to just <\/span>2.1%.<\/span><\/p>\n \u00a0<\/p>\n IDC attributes this slowdown to <\/span>market saturation<\/strong>, particularly in entry-level models, and <\/span>weakened consumer appetite after a period of explosive growth in 2022\u201323. However, the <\/span>ASP for smartwatches rose 5.1% YoY to $21.7, indicating buyers are now leaning toward feature-rich models rather than ultra-cheap options.<\/span><\/p>\n \u00a0<\/p>\n The <\/span>earwear category<\/strong> continued to dominate volumes, shipping <\/span>19.9 million units<\/strong> in Q2 2025\u2014a slight <\/span>1.2% YoY dip.<\/span><\/p>\n \u00a0<\/p>\n TWS (Truly Wireless Stereo): Still the star performer with a <\/span>71.2% share, though shipments dipped by <\/span>1.2% YoY.<\/span><\/p>\n Neckbands: Fell sharply by <\/span>16.1% YoY, showing waning consumer interest.<\/span><\/p>\n Over-the-Ear Headphones: The surprise winner, growing by an impressive <\/span>97.4% YoY to <\/span>1.5 million units.<\/span><\/p>\n \u00a0<\/p>\n The segment\u2019s <\/span>ASP increased modestly by 1.1% YoY to $17.4, as brands pushed premium sound features like <\/span>noise cancellation and enhanced bass.<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n @IDC<\/p>\n<\/div>\n \u00a0<\/p>\n \u00a0<\/p>\n boAt (Imagine Marketing)<\/strong> retained its leadership, growing its overall share from <\/span>26.7% to 28% YoY.<\/span><\/p>\n \u00a0<\/p>\n In <\/span>TWS, it held a commanding <\/span>31.9% share, followed by <\/span>Boult at 14.9%.<\/span><\/p>\n In <\/span>over-the-ear headphones, boAt skyrocketed with <\/span>198.4% growth, capturing <\/span>44.4% of the market.<\/span><\/p>\n \u00a0<\/p>\n Noise<\/strong> maintained dominance in the smartwatch category with a <\/span>30.9% market share, while <\/span>boAt secured second place at 13.7%.<\/span><\/p>\n Xiaomi<\/strong> emerged as the fastest-growing smartwatch vendor, recording a staggering <\/span>145.5% YoY growth.<\/span><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n @IDC<\/p>\n<\/div>\n \u00a0<\/p>\n \u00a0<\/p>\n Distribution channels also reflected the slowdown:<\/span><\/p>\n \u00a0<\/p>\n Online sales dropped <\/span>13.8% YoY, reducing their share from <\/span>63.4% to 60.3%. This was largely due to a steep <\/span>37.2% YoY fall in online smartwatch shipments.<\/span><\/p>\n \u00a0<\/p>\n Offline sales performed better, declining only <\/span>1.8% YoY overall. Interestingly, <\/span>offline earwear sales grew 4.4% YoY, showing resilience in physical retail.<\/span><\/p>\n \u00a0<\/p>\n While traditional categories struggle, <\/span>emerging wearables are starting to show promise:<\/span><\/p>\n \u00a0<\/p>\n Smart Rings: Rebounded with <\/span>2.8% YoY growth, shipping <\/span>75,000 units. Brands like <\/span>Ultrahuman, Gabit, and Aabo dominated with a 65% combined share.<\/span><\/p>\n \u00a0<\/p>\n Smart Glasses: Exploded in popularity, surging from <\/span>4,000 units to 50,000 units YoY, boosted by new launches from <\/span>Meta and Lenskart. With an <\/span>ASP of $134, this category is positioned as a <\/span>premium segment.<\/span><\/p>\n \u00a0<\/p>\n Smart Wristbands: Grew <\/span>118.5% YoY to <\/span>83,000 units, largely driven by <\/span>Samsung Galaxy Fit3, which commanded <\/span>80.6% share.<\/span><\/p>\n \u00a0<\/p>\n These trends indicate a shift in consumer interest toward <\/span>innovative, next-gen wearables beyond traditional smartwatches and earwear.<\/span><\/p>\n \u00a0<\/p>\n IDC analysts suggest the Indian market is entering a <\/span>consolidation phase.<\/span><\/p>\n \u00a0<\/p>\n Smartwatches: Expected to pivot toward <\/span>mid-premium models featuring <\/span>health sensors, AI-based predictive insights, and NFC payments. White-label (low-cost) smartwatches could reappear, especially in <\/span>offline bundles.<\/span><\/p>\n \u00a0<\/p>\n Earwear: Future growth will hinge on <\/span>AI-powered sound, next-gen noise cancellation, real-time translation in Indian languages, and seamless cross-device switching. However, IDC forecasts <\/span>only low single-digit growth in 2025 due to market maturity.<\/span><\/p>\n The Indian wearable market is clearly <\/span>shifting gears. Traditional categories like <\/span>smartwatches are facing saturation, while <\/span>earwear is stabilizing. On the other hand, <\/span>emerging categories\u2014smart rings, glasses, and wristbands\u2014are injecting fresh excitement into the industry.<\/span><\/p>\n \u00a0<\/p>\n For brands, the challenge will be <\/span>balancing affordability with innovation, ensuring that devices not only attract first-time buyers but also deliver meaningful upgrades to existing users. With <\/span>AI, health monitoring, and cross-device ecosystems at the forefront, the next wave of wearables could look very different from today\u2019s market leaders.<\/span><\/p>\n \u00a0<\/p>\n Source @ IDC<\/strong><\/a><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Latest Technology News | Updates<\/a> | Latest Electric Vehicle News | Updates<\/a> | Electronics News<\/a> | Mobile News | Updates<\/a> | Software Updates<\/a><\/p>\n \n Facebook<\/a> | Twitter<\/a> | WhatsApp Channel<\/a> | Instagram<\/a> | Telegram<\/a> | Threads<\/a> | LinkedIn<\/a> | YouTube<\/a><\/p>\n \u00a0<\/p>\n Stay informed, Stay Connected!<\/p>\n The post IDC Report: India\u2019s Wearable Market Sees Smartwatch Decline While Smart Rings & Glasses Surge in Popularity<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 The Indian wearable device market, once a booming sector, has hit a slowdown. According to the latest IDC India Monthly Wearable Device Tracker, shipments fell by 6.3% year-over-year (YoY) in the first half of 2025 (1H25), dropping to 51.6 million units. The Continue reading IDC Report: India\u2019s Wearable Market Sees Smartwatch Decline While Smart Rings & Glasses Surge in Popularity<\/span>Smartwatches Lead the Market Decline<\/h2>\n
Earwear Market: Mixed Signals<\/h2>\n
Vendor Performance: Market Leaders and Fast Risers<\/h2>\n
Online vs. Offline Channels<\/h2>\n
Emerging Categories Gain Traction<\/h2>\n
Market Outlook: What\u2019s Next for Wearables?<\/h2>\n
\n<\/span>Conclusion:<\/h1>\nFollow Before You Take<\/a> on:\u00a0<\/span><\/h3>\n