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ASUS India<\/strong><\/a> has launched its first-ever <\/span>ROG Labs Store<\/strong> in Bengaluru<\/strong><\/a>, introducing a new retail and service concept tailored specifically for gamers and creators. Located on <\/span>27th Cross Road, Jayanagar<\/strong>, this two-floor facility blends <\/span>product retail, hands-on gaming experiences<\/strong>, and <\/span>after-sales service<\/strong> into a single, fully integrated destination.<\/span><\/p>\n \u00a0<\/p>\n With this launch, ASUS strengthens its footprint in India\u2019s rapidly growing gaming market, creating a space where customers can explore, engage, and experience the Republic of Gamers (ROG)<\/strong> ecosystem in an immersive way.<\/span><\/p>\n \u00a0<\/p>\n The ground floor of the ROG Labs Store<\/strong><\/a> is designed as a <\/span>premium retail and experience zone<\/strong>, showcasing the complete lineup of ROG hardware. This includes:<\/span><\/p>\n \u00a0<\/p>\n Gaming laptops and desktops<\/span><\/p>\n High-performance monitors<\/span><\/p>\n Keyboards, mice, headsets, and other peripherals<\/span><\/p>\n Creator-focused PCs and accessories<\/span><\/p>\n \u00a0<\/p>\n One of the biggest attractions is the <\/span>ROGVerse Free-to-Play Gaming Zone<\/strong> \u2014 a dedicated area where visitors can test out AAA titles on the latest ROG devices. Players can experience real-world gaming performance on cutting-edge hardware before making a purchase.<\/span><\/p>\n \u00a0<\/p>\n The first floor of the store focuses on <\/span>after-sales care<\/strong> and <\/span>refurbished device sales<\/strong>. It offers:<\/span><\/p>\n \u00a0<\/p>\n A fully equipped repair zone with <\/span>certified ASUS engineers<\/strong> capable of performing onsite diagnostics, maintenance, and repairs.<\/span><\/p>\n \u00a0<\/p>\n The floor also houses the <\/span>ASUS Select Store<\/strong>, where customers can purchase certified refurbished products, including:<\/span><\/p>\n \u00a0<\/p>\n Gaming laptops<\/span><\/p>\n Premium creator series notebooks<\/span><\/p>\n Pre-built gaming desktops<\/span><\/p>\n \u00a0<\/p>\n Each refurbished device goes through <\/span>rigorous quality checks<\/strong> and comes with a <\/span>1-year warranty<\/strong>, offering affordability without compromising reliability.<\/span><\/p>\n \u00a0<\/p>\n This new store is part of ASUS India\u2019s aggressive retail expansion strategy. The company currently operates:<\/strong><\/p>\n \u00a0<\/p>\n 320+ Exclusive ASUS Stores<\/p>\n 20 Dedicated ROG Exclusive Stores<\/p>\n Presence across <\/span>5,000+ multi-brand partners<\/p>\n Coverage across <\/span>624 districts in India<\/p>\n \u00a0<\/p>\n The introduction of the ROG Labs format adds a new experiential dimension to ASUS\u2019s retail ecosystem, especially targeted at India\u2019s booming gaming population.<\/span><\/p>\n \u00a0<\/p>\n Arnold Su, Vice President<\/strong><\/a>, Consumer and Gaming PC, System Business Group at ASUS India<\/strong><\/a>, highlighted the significance of this launch, stating:<\/span><\/p>\n \u00a0<\/p>\n \u201cThe ROG Labs concept represents our long-standing focus on innovation, and our deep understanding of what gamers truly seek today \u2014 a place that is not just for product discovery, but for experience, engagement, and support. With Bengaluru being one of India\u2019s most vibrant gaming hubs, introducing the first ROG Labs here was a strategic step. This format brings the entire gaming ecosystem, devices, gameplay, and service under one umbrella, creating more meaningful touchpoints at every stage of the customer journey.\u201d<\/strong><\/span><\/p>\n \u00a0<\/p>\n The launch of the first <\/span>ASUS ROG Labs Store<\/strong> marks a significant milestone for India\u2019s gaming community. By combining retail, immersive gameplay zones, and dedicated service support in a single location, ASUS is redefining what a gaming-focused outlet can offer.<\/span><\/p>\n \u00a0<\/p>\n Latest Technology News | Updates<\/a> | Latest Electric Vehicle News | Updates<\/a> | Electronics News<\/a> | Mobile News | Updates<\/a> | Software Updates<\/a><\/p>\n \n Facebook<\/a> | Twitter<\/a> | WhatsApp Channel<\/a> | Instagram<\/a> | Telegram<\/a> | Threads<\/a> | LinkedIn<\/a> | YouTube<\/a><\/p>\n \u00a0<\/p>\n Stay informed, Stay Connected!<\/p>\n The post ASUS Opens First ROG Labs Store in Bengaluru with Retail, Gaming Arena & Service Hub<\/a> appeared first on Before You Take<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" \u00a0 ASUS India has launched its first-ever ROG Labs Store in Bengaluru, introducing a new retail and service concept tailored specifically for gamers and creators. Located on 27th Cross Road, Jayanagar, this two-floor facility blends product retail, hands-on gaming experiences, and after-sales service Continue reading ASUS Opens First ROG Labs Store in Bengaluru with Retail, Gaming Arena & Service Hub<\/span>A New Kind of Retail Experience for Gamers<\/h2>\n
\n<\/span> Gaming sessions must be pre-booked online<\/strong>, ensuring a streamlined and organized experience for enthusiasts.<\/span><\/p>\nDedicated First Floor for Service & Certified Refurbished Products<\/h2>\n
ESD-Compliant Service Centre<\/h3>\n
\n<\/span>The ESD-compliant setup ensures the safe handling of internal components while maintaining strict service quality standards.<\/span><\/p>\nASUS Select Store \u2013 Certified Refurbished Devices<\/h3>\n
Strengthening ASUS\u2019s Retail Presence in India<\/h2>\n
Official Statement from ASUS India<\/h2>\n
Conclusion<\/h1>\n
\n<\/span>For gamers, creators, and tech enthusiasts in Bengaluru<\/strong>, this new store promises a complete ecosystem experience \u2014 from exploration to purchase to after-sales care \u2014 all under one roof.<\/span><\/p>\nFollow Before You Take<\/a> on:\u00a0<\/span><\/h3>\n