Samsung Dominates Indian Smartphone Market in Q3 2023, Xiaomi’s Market Share Shrinks Significantly


The Indian smartphone market is dynamic and competitive, with various manufacturers vying for market share. The International Data Corporation (IDC) recently released insights into the Indian smartphone market for the third quarter of 2023. The analysis revealed several noteworthy trends, with Samsung emerging as the market leader.


Samsung’s Dominance

Samsung secured the top spot in the Indian smartphone market with a market share of 16.2%.

Despite its leadership, Samsung saw a decline of 12.2% compared to the same quarter in 2022.

The decline, while significant, did not diminish Samsung’s position as the market leader.


Realme’s Steady Growth

Realme claimed the second position with a market share of 15.1%.

This marked a healthy increase from 14.2% in Q3 2022, reflecting steady growth for the brand.

Realme’s aggressive approach and diverse product offerings have contributed to its market success.


Vivo’s Market Share

Vivo secured the third spot in the rankings, with a market share of 13.9%.

This represents a notable improvement from 12.3% in Q3 2022.

Vivo’s commitment to innovation and consumer-centric strategies has helped boost its market presence.


Xiaomi’s Decline

Xiaomi’s market share plummeted by 32.4% in Q3 2023, marking the most significant drop among all brands.

The company’s market share stood at 11.7% in this quarter, compared to 17.4% in Q2 2022.

Despite a competitive pricing strategy, Xiaomi faces the challenge of regaining lost market share.


OPPO’s Struggles

OPPO also experienced a decline, with a drop of 20.2% in Q3 2023.

The company’s market share now stands at 9.9%, highlighting the challenges it faces in the Indian market.

OPPO will need to strategize to regain its footing and compete effectively.


OnePlus and POCO’s Growth

Both OnePlus and POCO made notable progress, witnessing up to a 50.8% increase in shipments.

OnePlus achieved a market share of 6.2%, while POCO secured a 5.7% share.

Their robust growth indicates their appeal to Indian consumers and their potential for further expansion.


Apple’s Entrance

Apple entered the market with a 10.5% market share, marking significant growth.

This increase is noteworthy considering the brand’s premium positioning in the market.

Apple’s strategy to appeal to a broader consumer base appears to be working in India.


Infinix and Tecno’s Presence

Infinix and Tecno secured the ninth and tenth positions with market shares of 3.1% and 2.9%, respectively.

These brands are carving out their niche in the Indian market, focusing on value-driven offerings.


“Others” Category

The “others” category collectively accounted for 9.8% of the market, indicating a diverse range of brands and choices for consumers.


Looking Ahead

Despite declining market share for some key players, the Indian smartphone market remains dynamic and highly competitive.

The fourth quarter is anticipated to experience robust growth, driven by festival sales and new product launches.

The market’s response to changing strategies and consumer preferences will continue to shape the competitive landscape in the coming quarters.



The Indian smartphone market is in a state of flux, with Samsung leading the way despite a drop in market share. While Xiaomi and OPPO grapple with significant declines, brands like Realme, Vivo, OnePlus, and POCO are making steady progress. Apple’s entrance into the market reflects the evolving preferences of Indian consumers. As the market heads into the festival season, the competition is expected to intensify, with innovative strategies and consumer-focused offerings likely to be the keys to success.

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