India’s smartphone market is on track to achieve a historic milestone, crossing the $50 billion valuation by 2025. This will represent its highest-ever market value, driven by consumer demand for premium devices and a significant shift toward value-centric strategies from original equipment manufacturers (OEMs). A report from Counterpoint Research reveals that the market, valued at $37.9 billion in 2021, will see substantial growth, reaching new heights as a result of premiumization, evolving consumer preferences, and technological advancements.

Key Points

Projected Market Value: India’s smartphone market is set to surpass $50 billion in 2025, up from $37.9 billion in 2021.

Retail Average Selling Price (ASP): The retail ASP in India is expected to exceed $300 (Rs. 26,000) for the first time in 2025.

Premium Segment Growth: Over 20% of the market share will be attributed to the premium segment (>Rs. 30,000) by 2025.

Leading Brands: Apple and Samsung are at the forefront of the premiumization trend, while OnePlus is focusing on ultra-premium segments.

Consumer Behavior: Rising demand for premium devices is driving growth, with offline store experiences and AI-powered features becoming key factors.

Affordable Premium Category: Brands like OnePlus, Oppo, and Vivo are attracting consumers in the Rs. 30,000–Rs. 45,000 range with advanced camera systems and refined designs.

India’s Smartphone Market Forecast: Growth Trajectory to $50 Billion

India’s smartphone market is projected to experience remarkable growth by 2025, crossing the $50 billion mark. As per the Counterpoint Research report, the retail ASP is expected to exceed $300, marking a significant shift towards premium smartphones. This increase in ASP reflects a change in consumer preferences, where demand for devices with higher specifications, improved cameras, and advanced features is rising.

@counterpointresearch

This shift is also being driven by a growing interest in premium and ultra-premium devices, specifically in the segments priced above Rs. 30,000. While the affordable segment continues to hold a significant share, the premium segment is gaining traction as consumers look for more advanced capabilities and longer-lasting performance from their smartphones.

The Premiumization Trend: Apple, Samsung, and OnePlus Leading the Charge

Apple is one of the biggest beneficiaries of this trend, with strong demand expected for its Pro models. The growth of local manufacturing and recent price reductions across its iPhone lineup have made Apple devices more accessible to a wider audience. Samsung, on the other hand, has adopted a value-focused strategy with its flagship Galaxy S series, positioning itself as a strong player in the premium segment.

OnePlus is another major player aiming to capitalize on the ultra-premium segment, specifically for devices priced above Rs. 45,000. With the launch of the OnePlus 13, the brand is looking to expand its market share, addressing past display concerns and offering a lifetime warranty as part of a comprehensive strategy to regain consumer confidence.

Consumer Behavior Shifts: The Role of Offline Retail and AI Features

As more Indian consumers opt for higher-end smartphones, their purchasing decisions are increasingly influenced by offline retail experiences. Consumers are looking to see and test the devices in person, especially when making larger investments in premium smartphones. This trend is particularly important as AI-powered features become a major selling point. Consumers are keen to understand how these advanced technologies work and whether they meet their specific needs.

Brands like Vivo, OPPO, and OnePlus are responding by emphasizing AI-powered camera systems, design innovations, and user-friendly interfaces, making it easier for consumers to engage with the latest smartphones. Vivo’s partnership with ZEISS for enhanced camera capabilities and OPPO’s Reno series are already proving successful in capturing the interest of Indian consumers.

Affordable Premium Segment: Competition Heats Up

The affordable premium category, priced between Rs. 30,000 and Rs. 45,000, is also witnessing a surge in demand. Brands like OPPO, Vivo, and OnePlus are leveraging their advanced camera systems and superior build quality to attract a growing number of Indian consumers. This price range, which used to be dominated by mid-range devices, is now an attractive choice for consumers looking for premium features at a relatively affordable price point.

The Road Ahead: India’s Smartphone Market in 2025

With the market expected to exceed $50 billion by 2025, India’s smartphone industry is evolving into one of the most dynamic in the world. The increasing demand for premium smartphones, combined with the expansion of AI features, local manufacturing, and a growing preference for offline retail experiences, will continue to drive market growth. Leading brands such as Apple, Samsung, and OnePlus are well-positioned to benefit from this shift, with new launches and innovations set to shape the market landscape.

Conclusion

The Indian smartphone market’s growth trajectory suggests that the industry is poised for a major transformation in the coming years. By 2025, the market will surpass a $50 billion valuation, driven by premium devices and evolving consumer preferences. The competition among top brands like Apple, Samsung, and OnePlus will intensify, with each focusing on catering to the demand for higher-spec devices and AI-powered innovations. With offline retail experiences and a greater focus on advanced features, India’s smartphone market is on track to become a global leader in both innovation and market value.

Source @ counterpointresearch

The post India’s Smartphone Market Set to Cross $50 Billion in 2025: Premium Segment, ASP Growth, and Key Players Like Apple and Samsung Lead the Way appeared first on Before You Take.