Sony has officially launched its new premium Sony BRAVIA 7 II television lineup in India. The latest BRAVIA 7 II series introduces Sony’s advanced True RGB Mini LED technology, designed to deliver improved colour accuracy, higher brightness, deeper blacks, and enhanced contrast compared to conventional Mini LED televisions.

The new lineup includes 55-inch, 65-inch, 75-inch, and 85-inch variants, while the massive 98-inch model is scheduled to launch in India in July 2026. Sony says the BRAVIA 7 II series focuses on premium cinematic visuals, immersive sound quality, AI-powered processing, and next-generation gaming features.

True RGB Technology Improves Picture Quality

One of the biggest highlights of the BRAVIA 7 II series is Sony’s RGB Backlight Master Drive Pro technology. Unlike traditional Mini LED televisions that use a single backlight system, Sony’s True RGB technology independently controls red, green, and blue LEDs for more precise backlight management.

According to Sony, this technology enables:

Better colour reproduction

Improved brightness control

Deeper black levels

Reduced blooming effects

Enhanced contrast performance

The televisions also feature RGB Triluminos Max with Luminance Booster technology, which expands colour volume while maintaining higher brightness output for HDR content.

Sony has additionally included Smooth Colour Gradation support to improve transitions between bright and dark scenes, helping reduce colour banding and improve overall visual clarity.

For larger models starting from 65 inches, the TVs also support X-Wide Angle Pro technology, which maintains consistent colours and contrast even when viewed from wider seating positions.

Cognitive Processor XR Powers AI-Based Visual Enhancements

The BRAVIA 7 II lineup is powered by Sony’s Cognitive Processor XR, which processes visuals based on human perception to create more natural and realistic images.

The processor supports several advanced picture technologies, including:

XR Contrast Booster 20

Enhances brightness and contrast dynamically to produce balanced and lifelike visuals.

XR Clear Image

Reduces image noise and upscales lower-resolution content close to 4K quality.

XR Motion Clarity

Improves motion handling for smoother visuals during sports broadcasts, action scenes, and gaming sessions.

The televisions also support multiple HDR formats such as Dolby Vision®, HDR10, HLG, and IMAX® Enhanced.

Sony has further included Studio Calibrated Modes for Netflix, Prime Video, and Sony Pictures Core to ensure content is displayed closer to the creator’s original intent.

Dolby Atmos and DTS:X Audio Support

Sony has equipped the BRAVIA 7 II TVs with premium sound technologies for a more immersive home entertainment experience.

The lineup supports:

Dolby Atmos®

DTS:X®

3D Surround Upscaling

The 3D Surround Upscaling feature is designed to simulate virtual 5.1.4-channel surround sound for more cinematic audio output.

The TVs also include Voice Zoom 3 with AI Sound Separation technology, which enhances dialogue clarity by isolating voices from background sounds.

On 65-inch and larger variants, Sony has added Acoustic Multi-Audio+ technology that aligns sound positioning with on-screen action for more realistic audio performance.

Gaming Features Designed for PS5 and PC Gamers

Sony is also targeting gamers with several next-generation gaming features on the BRAVIA 7 II series.

Gaming Features Include:

4K 120fps support via HDMI 2.1

Variable Refresh Rate (VRR)

Auto Low Latency Mode (ALLM)

Dolby Vision Gaming

The TVs also include Game Menu 2, which provides gaming-focused controls such as:

Crosshair support

Black Equalizer

Motion Blur Reduction

Custom gaming settings

For PlayStation 5 users, the televisions support Auto HDR Tone Mapping, Auto Genre Picture Mode, and PS Remote Play.

Google TV and Smart Features

The BRAVIA 7 II series runs on Google TV and offers access to more than 400,000 movies, shows, apps, and games.

Smart features include:

Google Assistant support

Hands-free voice search

Chromecast built-in

Apple AirPlay 2

Apple HomeKit support

Alexa compatibility

Sony has also confirmed that Gemini for Google TV will arrive through a future over-the-air software update, bringing AI-powered recommendations and smarter interactions.

Sony Pictures Core Streaming Benefits

The BRAVIA 7 II lineup includes access to Sony Pictures Core, Sony’s premium movie streaming service.

Users receive:

10 movie credits valid for 24 months

Access to IMAX® Enhanced titles

Pure Stream support up to 80 Mbps

Sony says the streaming quality is comparable to 4K UHD Blu-ray playback.

Premium Design and Durability Features

The televisions follow Sony’s Harmonic Presence design philosophy and feature an Immersive Frame design for a premium appearance.

The 55-inch to 85-inch variants include Sony’s Mirage Stand, while the 98-inch version comes with a T-Shape Stand.

Sony has also included:

X-Protection PRO for protection against dust, humidity, lightning, and power surges

Eco Dashboard 2 for monitoring energy consumption

Inclusive Affordable Remote with tactile button differentiation and simplified spacing

Sony BRAVIA 7 II Specifications

Display

4K LCD panel

RGB Mini LED backlight

120Hz refresh rate

Local Dimming support

Processor

Cognitive Processor XR

HDR Support

Dolby Vision

HDR10

HLG

IMAX Enhanced

Audio

40W speakers

Dolby Atmos

DTS:X

Voice Zoom 3

Gaming Features

HDMI 2.1

4K 120Hz gaming

VRR and ALLM support

Smart TV Platform

Google TV

32GB internal storage

Chromecast built-in

Apple AirPlay 2

Alexa support

Connectivity

Wi-Fi 6

Bluetooth 5.3

4 HDMI ports

2 USB ports

Sony BRAVIA 7 II Price in India and Availability

The Sony BRAVIA 7 II series is now available through Sony Centers, Sony Exclusive stores, ShopatSC.com, major retail outlets, and e-commerce platforms across India.

Pricing Details

Model
Screen Size
MRP
Best Buy Price
Availability

BRAVIA 7 II
55-inch
Rs. 3,59,900
Rs. 2,21,990
Sale from May 28, 2026

BRAVIA 7 II
65-inch
Rs. 4,39,900
Rs. 2,74,990
Available from May 28, 2026

BRAVIA 7 II
75-inch
Coming Soon
Coming Soon
End of June 2026

BRAVIA 7 II
85-inch
Coming Soon
Coming Soon
End of June 2026

BRAVIA 7 II
98-inch
Coming Soon
Coming Soon
End of July 2026

Final Thoughts

With the launch of the BRAVIA 7 II series, Sony is bringing advanced RGB Mini LED technology, AI-powered picture processing, premium gaming capabilities, and immersive sound features to the Indian premium television market.

The combination of True RGB backlighting, Cognitive Processor XR, Dolby Vision, 4K 120Hz gaming support, and Google TV makes the BRAVIA 7 II lineup a strong option for users looking for a flagship home entertainment experience with cutting-edge display technology.

1. What are the key features of Sony BRAVIA 7 II TVs?

Sony BRAVIA 7 II TVs feature RGB Mini LED technology, 4K 120Hz displays, Cognitive Processor XR, Dolby Vision, Dolby Atmos, Google TV, and advanced gaming features including VRR and HDMI 2.1 support.

2. What screen sizes are available in the Sony BRAVIA 7 II lineup?

The Sony BRAVIA 7 II series is available in 55-inch, 65-inch, 75-inch, and 85-inch models, while the 98-inch variant is scheduled to launch later in 2026.

3. Does the Sony BRAVIA 7 II support PS5 gaming features?

Yes, the Sony BRAVIA 7 II supports PS5 gaming features such as Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 120fps gaming, VRR, ALLM, and Dolby Vision Gaming.

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